We scale established beauty, wellness and lifestyle brands through strategy, storytelling and creative built on taste, across brand and digital marketing.
THE ALBIE ARCHIVES
Our Philosophy
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We’re the creative partner for brands who don't just want to look good, but stand for something. We’re elevated without the ego, stylish without the fluff and always rooted in substance. Built for established wellness, lifestyle and beauty brands ready to reignite their digital presence.
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We're a small but mighty team, with 50 years of combined marketing knowledge. We don’t have a team of juniors or send your work off-shore. We’re a senior team led by a creative director with global brand experience, who knows what it takes to build magnetic, meaningful brands, at scale and at street level.
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Every brand we work with gets the same thing when they work with us: strategy that goes deep, a team that treats your brand like it's their own, and creative that stops you from getting swept away in a sea of sameness. We embed ourselves in your world, learn your story and make sure every single thing we create serves it well.
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To us, you’re more than just a number. Instead, we're building toward a different standard. One where ambitious brands and the teams behind them have access to creative partnership that's as strategic as it is beautiful and as honest as it is elevated.
Our Services
Social Media
Instagram, Facebook, Tik Tok and Pinterest: Organic & paid, strategy, management, content creation, UGC and Influencer partnerships
We live and breathe social media (our screen time doesn’t lie). We don't just post for the sake of it, instead we tailor your strategy, create scroll-stopping content and finish with hands-on management that takes the pressure off you and grow your brand the right way.
Content
Email marketing, copywriting, hi-fi photo & video production, lo-fi iPhone & digicam content
We make your content work harder than you do, with photoshoots, video and copy that's creatively directed and strategically led. Built to convert, not just to look good.
Creative Direction
Brand, identity, product, campaigns & launches
A brand without a story is just a logo. We build visual and verbal identities, campaigns and launch assets for brands that want to look sharp and actually say something. Then we make sure everything you put into the world tells that story.
Website
End-to-end UX, SEO, copywriting, content production, design & build
Your website is your strongest handshake, a first impression for people who've never met you. We build design-led, user-first sites that convert as well as they look, because no one wants a limp handshake.
About Us
We're a tight-knit team with 50+ years of experience spanning beauty, fashion, hospitality and wellness industries. We believe the best results come from lived experience, so it was integral for founder Alana to create a team that has worked both in-house for brands and agency-side, giving us a well-rounded approach to every client we work with.
In a world of tech at every turn, our ethos is translating your vision into content that extends the in-person experience of your brand across every digital touchpoint; so you finally show up online the way you do in person, with your unique selling points front and centre.
We're professional storytellers who start with your goals and work backwards to find the strategy that gets you there, because our purpose is simple: to make the people behind great brands proud of what they've built, and to be the team they trusted to help them get there.

